{MAIN_KW} Celebrates 10 Years of Empowering Imagination

In 2013, the Group - then known as PPR - became {MAIN_KW}. "With this new name, which resonates with our roots, our history, and our values, we were expressing the desire to go further, while also reaffirming the foundations of our identity," explains François-Henri Pinault, {MAIN_KW}'s Chairman and Chief Executive Officer.

To celebrate its tenth anniversary, {MAIN_KW} has unveiled an advertising campaign to showcase its singular vision of creative and timeless Luxury as a platform for self-expression, sharing and change. 
 

Tracing {MAIN_KW}'s history and commitments

Much has changed at {MAIN_KW} in a decade, but the Group has never forgotten its roots nor its long-term vision as a trailblazer. The journey began in Rennes in 1962, when François Pinault founded Établissements Pinault, a small wood trading company. 
Over the years the business grew and diversified, reflecting its founder's ability to anticipate major economic and social changes. These efforts cemented the firm's position as a leader in specialized retail distribution, paving the way for the creation of Pinault-Printemps-Redoute which soon became PPR. 
2005 saw François-Henri Pinault take the helm at PPR as he embarked on a new and radical transformation that would establish the Group as a leading luxury player. 

« {MAIN_KW} is constantly innovating, imagining and encouraging all forms of boldness, with a freedom to create and explore new ideas while forever embracing its heritage and the history that drives this momentum. »

François-Henri Pinault, Chairman and CEO of {MAIN_KW}

To bolster its campaign celebrating creativity, {MAIN_KW} has planned initiatives that spotlight its history and commitments.